About the Role
An international iGaming brand (Online Casino + Sportsbook) is looking for a Brand Marketing Manager to drive brand awareness and build the brand marketing function.
The product currently operates across 17 countries in the CIS, Africa, and Asia, with expansion into Europe underway. The main focus of this role is to develop the brand marketing strategy, launch creative marketing initiatives, and strengthen brand awareness across multiple international markets.
We're looking for a proactive, independent professional with gambling/betting experience, strong creative thinking, and a solid analytical mindset.

Responsibilities
Develop and execute the brand marketing strategy;
Drive brand awareness across international markets;
Launch creative marketing campaigns and special projects;
Adapt marketing approaches to different GEOs and local audiences;
Analyze campaign performance and optimize key metrics;
Generate, validate, and scale new marketing and growth hypotheses;
Collaborate closely with Product, Affiliate, SMM, and Design teams;
Manage task planning and coordination for SMM and Design teams;
Coordinate with external SEO teams.

Requirements
Experience in iGaming / Gambling / Betting;
Middle+ or Senior level;
Experience in Brand Marketing and/or Growth Marketing;
Proven experience launching creative and unconventional marketing campaigns;
Strong analytical mindset with a results-driven approach;
Understanding of how brand and performance marketing work together;
Experience working across multiple international GEOs;
High level of ownership, proactivity, and independence;
Comfortable working autonomously without micromanagement.

What We Offer
International iGaming product;
Fully remote work;
Open to candidates worldwide;
Work schedule aligned with the Cyprus business calendar;
Flexible start of the working day (08:00–10:00 Cyprus time);
20 working days of paid vacation;
8 paid sick leave days per year;
100% paid sick leave;
Direct collaboration with the Brand COO;
Minimal bureaucracy and a high level of autonomy;
Opportunity to influence strategy and scale the brand marketing function.

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