We are building a B2C betting and casino product on top of a major international platform. The project is currently in a rapid scaling phase, having launched in May 2026.

Our primary markets at this stage are Russia and Uzbekistan, with plans to expand into additional CIS countries. As the team is still being built, the successful candidate will have the opportunity to directly shape the company’s CRM direction and retention strategy.

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Responsibilities

• Build and develop CRM communications across multiple channels
• Configure automated trigger-based campaigns via SMS, Push, In-App messaging, and messengers
• Design and implement retention mechanics to improve player engagement and loyalty
• Segment the customer base based on behavioral data and player activity
• Work with VIP players, low-deposit users, and bonus hunters
• Create automated scenarios for failed deposits and other critical user events
• Develop and execute a promotional calendar aligned with local events and major sporting events
• Conduct A/B tests for offers, bonus mechanics, and communication strategies
• Analyze CRM campaign performance and provide data-driven recommendations
• Continuously improve key retention metrics
• Collaborate closely with Marketing and Product teams

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Key Metrics

• Retention Rate (Day 1 / Day 7 / Day 30)
• Registration-to-Deposit Conversion
• Reactivation Rate
• Bonus Cost / NGR
• GGR and overall bonus policy effectiveness

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Requirements

• 1.5–2+ years of experience in CRM or Retention
• Mandatory experience in the iGaming industry
• Strong understanding of both casino and sportsbook products
• Knowledge of bonus mechanics for casino and betting verticals
• Experience with Customer.io, Braze, FastTrack, or similar CRM platforms
• Solid understanding of the customer lifecycle and retention strategies
• Experience setting up automated CRM communications
• Familiarity with the specifics of CIS and Central Asian markets
• Basic knowledge of HTML/CSS
• Strong analytical skills and experience working with data
• Experience designing and evaluating A/B tests
• Data-driven mindset with a strong analytical approach

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Conditions

• Fully remote cooperation format
• Standard 5/2 work schedule
• Salary range: 2,000–2,500 USDT
• Fast and streamlined hiring process
• Clear growth path toward leading the CRM / Retention function and building your own team as the company scales