We are looking for an experienced Head of Affiliates to take full ownership of the affiliate function within an established B2C iGaming product.

The affiliate department is already in place, with an existing team, partner network, and operational processes. The goal of this role is not simply to maintain the current setup, but to evaluate its effectiveness, strengthen the team, optimize operations, and scale the affiliate business across multiple markets.

Requirements

• Proven experience as a Lead Affiliate Manager or Head of Affiliates within the B2C iGaming or Sports Betting industry.
• Strong leadership experience with the ability to build, develop, and manage affiliate teams.
• Analytical mindset with the ability to evaluate performance and make data-driven decisions.
• Strong understanding of affiliate business models and their impact on commercial performance.
• Ability to identify growth opportunities, optimize existing operations, and deliver measurable business results.
• Self-driven, proactive, and comfortable taking full ownership of the affiliate function.

Key Responsibilities

• Take ownership of the affiliate department and lead its further development.
• Conduct a comprehensive audit of the existing affiliate structure, team, partners, and processes.
• Evaluate partner performance and traffic quality, identifying opportunities for optimization.
• Scale successful partnerships while expanding the affiliate network.
• Identify and develop new traffic acquisition channels and growth opportunities.
• Build and optimize internal affiliate processes.
• Lead, mentor, and strengthen the affiliate team, including restructuring where necessary.
• Work closely with analytics and business stakeholders to improve commercial performance.

Traffic Sources & Expertise

We're looking for someone with experience managing multiple affiliate acquisition channels, including:

• SEO
• PR
• Influencer Marketing
• Affiliate Networks
• Brand-driven and non-paid traffic sources
• Alternative and non-traditional affiliate strategies

Hands-on experience across every channel is not required, but the ideal candidate should understand how to build these directions, hire the right specialists, and effectively manage their performance.

This role is not suitable for candidates whose experience is primarily limited to Facebook Ads, Paid Social, or User Acquisition without ownership of a full affiliate function.

Markets

Current focus markets include:

• Turkey
• Azerbaijan
• Argentina

Future expansion may also include additional emerging markets.

Candidates with strong experience across Tier-2 and Tier-3 markets and a proven ability to launch and scale operations in new GEOs are highly preferred.

Ideal Candidate

We're looking for someone who is:

• A senior-level leader with a strong ownership mindset.
• Independent, proactive, and comfortable making decisions.
• Capable of balancing strategic thinking with operational execution.
• Experienced in building high-performing teams and scaling affiliate operations.
• Results-oriented, accountable, and continuously looking for new growth opportunities.

What We Offer

• Fully remote position.
• Competitive salary (negotiable based on experience).
• Performance-based bonus linked to business results.

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