A stable iGaming project with over 2 years of history, operating across 8 LATAM markets, is looking for a Senior Retention Manager with a strong CRM focus and deep hands-on experience in manually setting up retention mechanics.

We need a specialist who not only manages processes but is also able to personally build out retention mechanics from scratch: segmentation, bonus chains, reactivation, VIP logic, and CRM communications within systems and related infrastructure.

The key priority is experience with LATAM markets, especially in offshore iGaming. Also critical is an understanding of the ecosystem and approaches related to products and the logic of 1xBet / white label / related infrastructure.

Hands-on experience in operational retention is mandatory — not just in analytics or management roles.

‍

Responsibilities

• Build and develop a retention strategy for LATAM markets
• Manually configure CRM campaigns, bonuses, triggers, reactivations, and segmentations
• Manage the player lifecycle: onboarding → activation → retention → reactivation → VIP
• Create and optimize bonus mechanics for casino / sportsbook
• Set up and run email / SMS / push / onsite / messenger communications
• Work with VIP and high-value players
• Build churn prevention logic and win-back scenarios
• Analyze retention metrics and identify LTV growth points
• Continuously optimize CRM funnels and player journeys
• Collaborate with product, affiliate, support, and BI teams
• Manage and improve the CRM calendar
• Work with anti-abuse logic and bonus traffic quality
• Deep understanding of player behavior in LATAM markets

‍

Requirements

• 3+ years of experience in retention / CRM within iGaming
• Mandatory experience with LATAM GEO
• Priority: experience in offshore casino / betting projects
• Hands-on experience manually configuring CRM mechanics
• Experience with the logic and infrastructure of 1xBet / 1xBet-like systems
• Understanding of sportsbook + casino retention
• Experience with VIP retention
• Deep understanding of bonus economics
• Ability to work with segmentation and trigger-based scenarios
• Understanding of retention KPIs:
  • Retention Rate
  • Reactivation Rate
  • ARPU / ARPPU
  • LTV
  • Churn Rate
  • Bonus ROI
• English — Intermediate+

‍

Nice to have

• Experience with Smartico, Customer, or similar CRM platforms
• Experience launching retention from scratch
• Experience in fast-growing / offshore projects
• Understanding of affiliate traffic specifics
• Experience with multi-GEO structures
• Experience setting up VIP journeys and loyalty mechanics
• Understanding of LATAM player payment behavior
• Spanish is a big plus

‍

Conditions

• Fully remote cooperation format
• Flexible and fast-growing team
• Opportunity to influence retention strategy and product
• High level of autonomy
• Competitive salary ($2,500 – $4,000 based on experience)
• Work with LATAM markets and project scaling

‍

We are not looking for a "CRM coordinator" — we need someone who truly knows how to build retention by hand and understands how retention impacts business revenue.